Good news people! The crazy future of web marketing services which we were promised in the science fiction stories has started showing up now.
As a result, the world of marketing is changing at a breakneck pace. Those techniques which used to work well in 2017 are no longer such important. Besides, 2018 is all set for an entirely new playbook.
In simple words, if you were looking to get your brand involved with celeb influences then the next year you might shift your focus on micro-influencers instead. Every small or big change makes it beyond critical to know what’s coming up next? Now since I have come across several marketers and advertisers researching which trends will win out in the market and which will lose, I can successfully reveal what’s upcoming in future.
Why advertise or market your product?
Advertising or marketing a product is more like creating a buyer persona for the one you wish to reach with your promotional materials. Once you find a bunch of ideal customers, you will automatically have a plethora of techniques to pick from. However, finding the best method requires some experimentation and may vary according to your products, services or niche.
I am sure you will come across a plethora of online marketing tactics, where you can get easily overwhelmed. So what you can do is align all digital marketing strategies under one umbrella solution that maximizes the reach and potential of each. Further, I would like to shed some light on certain marketing pointers to consider that will aid you in thriving with nerve-wracking challenges and offer rewarding outcomes in the future.
#1 Content Marketing will stay
In Web Marketing Services, Content marketing has several nuances to it, most of which no one really talks about. Other than content marketing, AI, and virtual reality/ augmented reality are leading areas perused by several professionals to hone their skills in. According to several pieces of research, 45% of advertisers are interested in learning more about content marketing whereas 48% of marketers are doing the same. Another 35% and 39% of advertisers and marketers have identified AI as an area they are looking to learn more about in the upcoming years.
VR/AR is a learning goal for 32 per cent of advertisers and 40 per cent of marketers. However, instead of advertisers, marketers are more interested in studying VR/AR audio tech and geolocation. You can get more information about content marketing and internet marketing on Search Engine Journal
#2 implementing new technologies, ad agencies are innovators
It may quite interest you to know that advertisers are ahead of the curve when it comes to implementing new technologies and is more likely to have experience using geolocation, native advertising, and AI. At present, geolocation is being employed by around 56% of advertisers, but just 41 per cent of in-house marketers.
#3 Hope to become familiar with agencies
Both advertisers and marketers are typically planning to follow innovative initiatives that are already taken by advertisers. Content marketing, geolocation, VR, wearable tech, and AI are all on in vogue these days.
Apart from this, we as web marketing services providers have even seen that professionals who are not looking to learn more about marketing. According to them, we live in a highly disruptive media environment, and if you don’t think it’s important to keep challenging yourself, you probably shouldn’t be working in marketing or advertising. Sorry!.
