Tag: Optimization

I am completely obsessed with unicorns, I guess most of us are! Those pretty looking magical beasts whom you will often find hanging out near rainbows- quite special aren’t they! Have you ever come across the term marketing unicorn? It mainly describes those marketing campaigns that are so effective to perform in the top 1-3% of all marketing campaigns. In simple words, marketing unicorns are those rare species that end up delivering almost half of the value of your overall marketing efforts.