As an Online Marketing Company, Imagine yourself spending hours in choosing precise words, you think are the right ones to attract your target audience.
You’ve slaved over them, carefully crafting each phrase and hit the publish button. What next? Soon you find that nobody reads them (no likes, shares or comments). This brings severe depression, leading to a total wipeout motivation to keep generating good content.
So what can be done? Spend hours and hours in perfecting your writing skills? Probably not! First of all, you need to understand why this happens? It’s simply because we tend to write the way we speak. Of course, every blog strives to achieve some level of personality, and chumminess with the reader and start writing the way they talk. Now have you ever examined the way we speak? I mean most of us use a lot of extra words- and nonverbal sounds. This is because our minds reach for catchphrases, familiar strings of verbiage. In addition to this, most of us even use like, you know” or “uh-huh” and such grunts that we speak on a regular basis.
The following post simply emphasizes how an Online Marketing Company should trim its content in such a way that it doesn’t seem flabby at all.
First things first, get rid of these redundancies
While editing your first draft make sure to excise the flab. For example:- When you first start, works as an added bonus, at this point in time, your own home, What it is that, First of all, The fact is that, Same exact, Since first graduating in 1978, There’s a reason why, Up until recently, A number of different and the list goes on. These aforementioned are the words or phrases that we use in conversion on a regular basis. Comprised of the unnecessary, redundant word, they act as extra fat to the page which needs to be eliminated as soon as possible.
To get the instant action of your readers one must use a more active or clear tone. Although this interactive tone might work for social networks such as Pinterest when you want it to have appeared on your company’s website may not be considered as authoritative or professional. So what to do in order to sound like a businessman?
Instead of as a bonus start using for a bonus, at this point to now, starting, first, In fact, use exactly instead of same, replace than meets the eye with obvious and evident, and so more. The underlying principle for business is – Think very hard what you’re saying … and, more important, whom you’re saying it to and for what purpose.
“Contents voice a brand of the company and the voicing should have the soul conveying the message in the right direction, for the right purpose.”
To help you craft content readers will care about, down below I would like to share a list of things an Online Marketing Company should do before hitting the publish button.
- Be Ruthlessly Selfless– We can’t help but be selfish; that’s in nature. Similarly, readers are not always concerned about you or your business they arrive because they might have found something worth their time. So make sure to put the reader’s interest first.
- Include Others in Your Content– Several online marketing companies recommend creating contents where bloggers have referred to industry experts, the ones who appreciate being quoted or mentioned. Refer as many influencers as you can and turn them into regular brand advocates.
- Make it Pop (Visually) – To make it worth reading is a must but in addition to this, also try making it pop on a visual basis. The visual web is a billion-dollar trend going right now and it is supposed to grow several years down the line. Besides, users love images. So like I said before, make sure you’re giving them what they want.
If you can churn out great content, the world will come to your blog and turn you into an Internet celebrity.
To get more insights on content creation you can contact Get Me Traffic.
