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You come up with a post and wait. Then comes a dreaded silence, what if no one liked what I published?
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Most brands realise the importance of social media. However, successful digital marketing can take a significant amount of time. It’s difficult to post updates throughout the day if you only have limited time available. The solution is to use scheduling software, and this article will explore the topic in greater detail.
1. Post updates worldwide
Global brands, by their very nature, have an audience to attract worldwide. However, you can’t always be on hand to post an update at the optimal time for a particular region. Scheduling software allows you to do just that.
First of all, you want to delve into your social media analytics to determine where your audience is from and when they are most active. You may also want to see what the experts are saying about the best days and times to post on social media. Once you have that information to hand, you can schedule your content using a service such as Buffer or Hootsuite to maximise engagement.
2. Stay active on the social platform
Managing social media content on a day to day basis can be a complicated business. Chances are there are several things you need to do every day, and social media is just one of them. Of course, some brands have a dedicated social media person, but many do not.
If you’re going to create content each day, it’s inevitable you will run into a problem at some stage. For example, you will be called away out of town or will have a day full of meetings. The advantage of scheduling your updates is you can plan a week or even a month in advance, knowing your posts will go out as expected even when life and business get in the way.
3. Social media content shouldn’t prevent holiday time
Your business is likely to take up a lot of your time, but you will want to take breaks every so often. Whether that’s an actual holiday or merely a few days off, you don’t want your need to produce social media content to get in the way.
Again, that’s another good reason to schedule your updates. The critical thing is your fans will not expect your business to be on holiday. Therefore, you want to stay as active as you can be when away. Keeping in mind the tip about staying active, you can take advantage of scheduling software even if you don’t usually use it. So, the best idea is to plan your content at least a week before your planned break so nothing will get in the way of those all-important holiday plans.
It can be hard to stay on top of your social media updates, but scheduling software can make the process so much easier. There are various reasons to use it. Through scheduling, you can post updates worldwide, stay active on social media and have posts scheduled even when you are away.
Author Bio: Hersh Singh is currently the Head of Digital at 28K, a Sydney-based digital marketing agency. A Google-certified professional, he has over 8 years of experience managing digital projects for several clients from proposal & strategy through to you Should Use Scheduling Softwarecution.
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