A few years ago, digital marketing services was the new shiny object in the room. Emerged as a new paradigm it offered the world with endless possibilities.
Today, it has not just fulfilled those nascent dreams but even have succeeded in becoming become the undisputed foundation of the digital age.
The following post simply talks about all those new technologies that have successfully hit the market in the past few years and so. Now I am sure you are done with the iPhone 7, Google’s driverless cars, Snap chat Glasses, and even Elon Musk’s ‘city on Mars but have you ever come across the term called “Artificial Intelligence Marketing”.
As per Google, Artificial Intelligence marketing is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. With the ever-growing evolution of big data and advanced analytic solutions, it has become possible for marketers to build a clearer picture of their targeted audiences than ever before.
In addition to this, marketers can effectively boost their campaigns’ performance and ROI, all of which can be achieved with no extra effort (obviously on the marketer’s part). Further, I would like to mention certain key elements worth considering which are not the part of Digital Marketing Services but plays a prominent role in Artificial Intelligence Marketing.
- Big Data- Big data is a pretty straightforward concept. It simply refers to a marketer’s ability to aggregate and segment large sets of data with minimal manual work. Several professionals make use of such technology just to make sure that the right message is being delivered to the right person at the right time, with the channel of your choice.
- Machine Learning- Such elements are used when marketers try to make sense of this huge data repository. They eventually help in identifying trends or common occurrences and effectively predict common insights, responses, and reactions so that marketers can understand the root cause and likelihood of certain actions repeating.
- Powerful solutions- AI technology is such a kind that has the potential to truly understand the world the same way a human would. Which means platforms can successfully identify insightful concepts and themes across huge data sets, incredibly fast. Further, it even interprets human emotion and communication that makes the platform best suitable for social media, natural language, and email responses.
Its core benefits include
More intelligent searches
Advanced technology solutions always tend to grow smarter but at the same time, audiences are becoming smarter as well. All thanks to social media and the internet’s rapid-fire search engines. Today, we are able to look for faster solutions than ever before. AI and big data have the potential to analyse these search patterns and help professionals identify key areas on which they need to focus right away.
Smarter ads
After dipping their toes into smarter ads, Digital Marketing professionals have already succeeded in creating account-based solutions like never before. AI helps in taking the further step for truly insightful analysis. Apart from this, online ads are becoming a smarter and effective day in day out. If you want you can dig deep into keyword searches, social profiles, and other online data for human-level outcomes with AI.
Refined content delivery
With AI, marketers can take data and target to an entirely new level. At present, professionals can use AI to both identify potential clients or buyers and deliver the ideal content that’s most relevant to them. On an all, big data, machine learning, and AI combined, there is little a savvy marketer can’t achieve.
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