Suppose as an Internet Marketing Agency, you have come up with the most innovative marketing campaigns after huddling around a whiteboard as a team. But what if no one notices it?
Pointing out people’s strength is a good way to win them but at the same time, pointing out their mistake can push them away from you. After working for long days and even longer nights on a marketing campaign, many times we as entrepreneurs don’t realize or admit that our advertising wasn’t good enough to succeed but end up blaming on others, especially our end customers. What we do is we console ourselves by saying they have an attention problem. It’s more like the old saying goes- The grapes are sour!
Today, we are surrounded with adblocker tools more than ever before. It may quite interest you to know that three-fourths of people engage in automated ad-blocking, and 10 per cent of them block ads across four kinds of media or more. And all they say is – I can’t hold it any longer… Nobody is interested in those 14 seconds ad playing before you run a YouTube video or those crappy GIFs for liposuction clutter the websites they try to read. I am sure many of you won’t like the way Facebook has stuffed newsfeed with so-called ‘Sponsored Stories’.
As for now, ad units are shrinking in the wake of the ad-blocking technology, but human attention span remains unchanged. Customers these days are surely distracted than any previous generations maybe that’s the reason why they guard their attention spans more mercilessly. An advertisement is called successful only when it commands the attention of customers for a minute or a two. Which means your ad is relevant or vital for the viewer.
So where is the magic? – Do advertising, without making it look like advertising.
You must have learned the old school principle of “doing without doing”. Make the advertisement in such a way that it appears effortless. Another trick is scooping the market inside out, flipping the status quo on its head, and turning things upside down.
The power of PR- In the world of advertisement, it is strongly believed that the best ideas generate their own PR. No matter how disruptive innovation it takes at a different level. Hiring services of a reliable internet marketing agency that can make the most brilliant ad in history is great! But there is no point in leaving it on the website for months or years. Keep your ads fresh by changing them on a regular basis.
Get Me Traffic, Internet Marketing Agency should not make an ad that goes to a dead end. Your banner ad seems fabulous and your customer wishes to know more about the product. So as soon as he or clicks the ad, it automatically redirects them to a website that looks like a maze. Everything seems to be pretty uninviting where information is not clear and there is no call to action. As a result, they’re going to leave and you just lost a sale. No matter how creative you are with your ad, it is very important to make the customer’s experience easy and smooth.
